Bass Difussion Model in PowerPoint using Shapes

The Bass diffusion model was developed by Frank Bass and describes the process of how new products get adopted as an interaction between users and potential users.

bass diffusion model ppt template download free

If you are creating a media presentation or Lean Startup PowerPoint presentation and want to focus on the user acquisition and describe the peace on which a product get users adopted then you can use this model. It has been described as one of the most famous empirical generalizations in marketing so it would be useful for Marketing Presentations in PowerPoint as well as other presentations related to consumers, product development and adoption rate. Alternatively you can also see Dirichlet model of repeat buying and brand choice.

In PowerPoint we can easily create a Bass Diffusion Model template for PowerPoint 2010 by using the Curve shape.

Bass diffusion model

The model can also be used in forecasting presentations as well as product forecasting, advertising campaigns and technology forecasting PowerPoint presentations as a concept slide design. Additionally you can download other free PowerPoint shapes, editable charts, diagrams and backgrounds for presentations.

diffusion model

The vertical axis represents the new adopters while the x-axis is the time (in years, months or other). Alternatively you can learn more on how to make a HYPE template in PowerPoint.


This simple Bass Diffusion Model in PowerPoint can be helpful for any product development presentation in PowerPoint as well as marketing slide designs.

Bass Diffusion Model PowerPoint (869 downloads)

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