Kano Model Diagram in PowerPoint 2010 using Shapes

In PowerPoint we can draw a Kano Model diagram using shapes. First, we start creating the 2D coordinates system as follows.

kano ppt

We can use simple line shapes to draw the vertical and horizontal axis.

Kano Model coordinate system 2d

Kano Model helps in the synthesis of user research and get better client communication, help to improve the user experience design process and interactively design a product. This model can help to prioritize features in the product development process, better trade-off decisions to achieve the success in implementation and differentiation. You can also use Kano Model to target different personas.

In PowerPoint 2010 you can start drawing the linear curve and then use the curved shape to draw the top curve and bottom curve. The top curve is the Excitement or differentiation curve while the bottom curve is the Basic or Cost of Entry curve.


Kano Model ppt


For the bottom curve, you can just duplicate the top curve shape using the Duplicate feature in PowerPoint.

Kano powerpoint template

Then you can flip vertical and horizontal to get the bottom curve.

flip slide

Finally, we get a design like the following image and you can change the line weight and color to get the final Kano Model diagram for PowerPoint presentations. Now you can use this design to make your own Kano Model PowerPoint templates for free.

Kano Model

Here is an example of PowerPoint presentation using Kano Model PPT.

kano model powerpoint