13+ Effective Tips on How to Make a Good Presentation (Tips, Examples & Templates)

Last updated on December 9th, 2022

13+ Effective Tips on How to Make a Good Presentation (Tips, Examples & Templates)

Creating and executing an effective presentation takes practice. Not everyone is born a natural presenter and needs the right direction to present effectively and create a presentation that will awe the audience. 

Whether it’s a pitch for a new product idea, a presentation for a marketing report, an industry conference, or any other, this ultimate guide on how to make a good presentation will help you out. 

Tips on How to Make a Good Presentation

In this section, we outline some easy tips on how you to make a presentation effective and ensure that your audience takes away the message you intend to deliver, 

1. Develop an Easy-to-Follow Presentation Structure:

An effective presentation needs to be broken down into an easy-to-follow structure for the audience to be able to grasp the core idea or message you want to deliver. The three simple sections for an effective presentation outline can be:

A. Prepare a Captivating Introduction

The introduction should be a brief summary of what the presentation entails, why it is relevant for the audience, and what gives you the authority to speak on the topic. When you start a presentation, highlight your expertise or qualification here to determine your credibility. 

B. Body of Evidence

Next is the body of evidence, where you can highlight the importance or purpose of your presentation via quotes, facts, research-based evidence, and statistics in your field. Here you highlight your main points and provide evidence to back them up so the audience can relate to and grasp the importance of your presentation. Where can you find content for the body of evidence? There are plenty of online resources from which you can grab useful statistics, let’s say for example you are preparing a marketing presentation, you can run a search for best marketing statistics you need to know. Of course, make sure to find relevant and credible sources.

C. Key Takeaways

In the end, make sure to highlight your presentation’s key takeaways, so the audience knows what action to take moving forward. They should be able to put what they learned from your presentation into practice for it to be an effective presentation. A key takeaways slide can be used to end a presentation.

2. Simple Layout & Design Details

The visual presentation design should be simple yet effective so that it stands out without overwhelming the audience. A good design should be able to deliver the core message of the presentation without complicating it. In cases like this, apply KISS principle & make the presentation concise.

A. Moderate Use of Colors

Using colors is important for a visual presentation, and an effective presentation must have a moderate yet cohesive color scheme to complement the design, impress the audience and deliver the message effectively. Choosing a one-to-two color palette will greatly enhance the visual presentation appearance and make it have a consistent brand look and feel. 

B. Font Consistency

A consistent font throughout the presentation not only makes it effective but also makes it professional. Keep consistent caps, font size, and style throughout the presentation to make the design uniform and deliver the presentation effectively.  

Example of Font Consistency in a PowerPoint Slide - How many jobs are available in consumer services?
Example of Font Consistency – Consumer Services Presentation

C. Formatting

Formatting plays a crucial role when it comes to making an effective presentation. Having a rough format with graphics not properly aligned makes it seem unprofessional and will look bad to the audience. So, for an effective presentation, it is important that all text and graphics are aligned neatly, without any misalignment. 

D. Visuals to Support

Adding visuals to support your statements will provide the audience with a more cohesive take on your main message. Too much text without any supporting visuals will make your presentation boring. Therefore, add different forms of media, charts, graphs, and other visuals to deliver your main points effectively and leave a lasting impact on the audience. Making a visual presentation can help to wow the audience and convey a message effectively.

3. Limited Copy on Each Slide

When it comes to the written text on each slide, you really want to focus on keeping only the important stuff. An effective presentation is to the point, with limited copy on each slide. Excessive text will lead the audience to focus and start reading what’s on the slides rather than listening to what you are presenting. The focus of the audience should be on what you are saying, and they should be left with the emotional impact of your message for it to be an effective presentation. 

A. Few Words Per Slide

A famous marketer, Seth Godin, talks about presentations and states that each slide should have just 6 words per slide. A presenter should choose limited words to add per slide and keep more for the talk to keep the audience engaged throughout the presentation. 

Example of simple slides in a PowerPoint presentation
Example of simple slides in a PowerPoint presentation

Alternatively, you can rely on the Takahashi method. It is a technique deploying distilled and simple visual slides for preparing your presentations.

It is pretty similar to another method with the name Lessig method, which was originally created by Lawrence Lessig, a Harvard professor and former presidential candidate. In this presentation technique, Lessig synchronizes the slides being presented with the speech.

B. 10-20-30 Rule

Another popular presentation rule is the 10-20-30 rule introduced by former Apple Brand Ambassador Guy Kawasaki. According to it, an effective PowerPoint Presentation should have only 10 slides; it must not be longer than 20 minutes and have a font size of at least 30. Following this strategy, one can make sure to create an effective presentation and deliver it smoothly. 

C. Facts and Figures to Support Statements

Use relevant facts and figures to support your statements and establish your authority on the matter while presenting. Facts and figures are necessary for the audience to relate statements to real life without them being confused about what you are presenting. So, make sure to add relevant facts and figures where necessary to make your presentation effective. 

4. Edit and Finalize

A great presentation is not about just putting up some slides; it’s all about designing, which makes it effective. You must give the editing and finalization process considerable thought if you want to grab the interest of your audience effectively. Here are some suggestions for improving the effectiveness of your presentation:

  •  Ensure that your slides are ordered and simple to understand.
  •  Remove any useless information.
  •  Use compelling images to support your arguments.
  •  To prevent startling your audience, use transitions sparingly.
  •  Make sure you deliver your presentation smoothly by practicing it multiple times.

A. Polish Several Times

You should start editing and proofreading your presentation as soon as you have a rough copy. Utilizing free grammar and spell-checking software is a useful writing tip. They frequently discover things that you may have never even noticed or seen. It gets simpler for you to start noticing extraneous content on your slides once you’ve seen your presentation a few times.

You can reduce your language and words into core points and concepts to make your presentations more aesthetically beautiful and visually clear. This will increase the amount of negative space in your slide and improve its aesthetics.

Don’t just give your presentation a cursory once-over and call it a day. Make sure your presentation is flawless by reviewing it a second, third, and even fourth time. Ask someone else to look over your presentation, as they might notice errors that you missed. We frequently become numb to our own work and fail to see little flaws from time to time. therefore, it’s crucial to have someone else review it before you turn it in.

B. Bite-Sized Information Per Slide

Yes, the material in your presentations should be valuable, insightful, and actionable; nevertheless, you shouldn’t strive to fit a detailed and complicated subject into a single slide; instead, aim to keep your content to no more than 6 to 8 words per slide. As a result, your slides will be neat and appealing to the eye, and you won’t run the risk of overstimulating your audience and losing their attention.

C. End with an Actionable Conclusion

A presentation’s ending is a crucial part frequently receives less attention than it should. A lot of people concentrate on giving a powerful beginning and then giving good content. As long as they finish with the same effort as when they began, there is nothing wrong with this.

An audience will typically recall a presentation’s beginning and ending the most clearly; thus, a strong conclusion is crucial. The conclusion should restate its main themes and leave an enduring impact on the audience.

There are several elegant ways to end your presentation:

  • You can end the presentation with a memorable quotation.
  • Thank You message.
  • You can add a strong CTA (Call – To – Action).
  • Or add a surprising fact or statistic.

Examples of Effective Presentation

Learning how to make an effective presentation is incomplete without some real examples to look at. Here are a few examples of effective presentations that you can take inspiration from to make your next presentation effective.

1. Example 1: Visualizing Data

Example of Good Presentation Slide
Example of Good Presentation Slide

For a presentation to be effective, it is important to visualize key data and takeaways from the presentation. Using charts, graphs, images, and other data widgets, you can show the audience what each statistic represents through visualization. Taking this example of the presentation on the Impact of Poor Basic Skills, we see that the presenter has used different pie charts and graphs to represent numerical data. This helps the audience retain the information and enables the presenter to discuss statistics profoundly. 

2. Example 2: Using a Monochromatic Color Scheme

Monochromatic color schemes are very effective and appealing when designing presentations. When using a monochromatic color scheme, it is important to use a variety of shades, tints, and tones of the same color. This will create visual interest and depth in your presentation. Additionally, using a limited color palette will help to keep your presentation looking neat, clean, and polished.

Monochromatic color schemes in a PowerPoint presentation
Monochromatic color schemes in a presentation (source: Stinson)

3. Example 3: Visual Hierarchy Design

The information must be carefully arranged to increase its appeal and delivery, which is the subject of visual hierarchy. By giving some design elements more prominence than others, visual hierarchy can aid in highlighting what the audience should pay attention to initially during presentations. Presentations can easily become cluttered or chaotic without taking visual hierarchy into account during the design process, making it challenging for the audience to decide what to look at first or how to digest the information offered to them effectively.

 Visual Hierarchy Design
Visual Hierarchy Design

Conclusion

Delivering an effective presentation might seem like a daunting task, but with the proper tips and an easy-to-follow structure, giving an effective presentation can be a piece of cake. It requires careful planning and practice to ensure effective delivery. The key is to know your audience well and deliver your message with supporting visuals, facts, statistics, and other data to reflect your authority on the matter. 

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