Learn how to prepare awesome marketing plan PowerPoint presentations using popular business diagrams like the 4P Marketing Mix or 3C Model for PowerPoint. Download free Marketing PowerPoint diagrams and templates.
Leveraging social media platforms has become so common that not only businesses but non-profits and even freelancers use it. Be it social media marketing or simply using popular platforms for user engagement, what plays a major role in reaching out to target audience is to understand your metrics and to make a strategy to improve …
A vast term of Digital Marketing covers all of your online marketing endeavors. To support businesses, digital channels such as social media, email, search engines and respective websites play their roles to connect with their prevailing and proposed consumers. It is an umbrella term for the marketing of products or services using digital technologies. It also includes …
Many conventional modes of marketing are fast becoming obsolete. From newspapers, direct mail, postcards, brochures, and flyers to door-to-door sales, demos, and events, all have now hit a snag. While conventional marketing methods were already suffering in the wake of digital marketing, COVID-19 has further changed the marketing landscape by making it impossible for businesses …
When customers buy a product, they are looking to satisfy a need, cater for a want, expect the product to function in a certain way and provide features to work as expected. Businesses that fail to cater to customer needs are unable to attain customer satisfaction. This can only spell ruin for the business. Kotler’s …
When trying to read and understand market analyses, it sometimes feels like reading a different language. There are several acronyms and jargon involved that it can take a while before you fully get your head around a simple concept. In conducting market research, you may have encountered the acronyms TAM, SAM, and SOM, but what …
Sometimes, the price of a product isn’t as low as perceived by the consumer, however, certain connotations such as using psychological pricing (e.g. $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear as ‘rational’. This is best …
Marketing is no longer limited to running after potential clients, as many customers now find and contact companies based on their online presence. Marketing professionals are now expected to have more than a handful of skills, including the ability to create engaging marketing content. While not every marketing professional is good at making engaging marketing …
A company’s relationship with its customers plays a vital role in determining if the products or services being sold by the company can remain profitable, especially when there is ample competition in the market. Customer dissatisfaction can lead to a decline in sales, a switch by clients to rival brands and a question mark on …
People are surrounded by advertisement! Be it the billboards, posters or brochures you come across in the market, or advertisement on TV or the Internet. Advertisement has become so common that most people don’t even notice most ads. This means attracting the consumer requires grabbing attention and creating a desire for the consumer to buy …
Preparing a marketing presentation can be challenging, especially when we need to combine complex information involving multiple sources of data. This could include target sales figures and statistics. At the same time, we want our presentation to be visually-attractive in order to engage the audience and avoid Death by PowerPoint. This work can be streamlined …
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