Learn how to prepare awesome marketing plan PowerPoint presentations using popular business diagrams like the 4P Marketing Mix or 3C Model for PowerPoint. Download free Marketing PowerPoint diagrams and templates.
Many conventional modes of marketing are fast becoming obsolete. From newspapers, direct mail, postcards, brochures and flyers to door to door sales, demos and events, all have now hit a snag. While conventional marketing methods were already suffering in the wake of digital marketing, COVID-19 has further changed the marketing landscape by making it impossible …
When customers buy a product, they are looking to satisfy a need, cater for a want, expect the product to function in a certain way and provide features to work as expected. Businesses that fail to cater to customer needs are unable to attain customer satisfaction. This can only spell ruin for the business. Kotler’s …
When trying to read and understand market analyses, it sometimes feels like reading a different language. There are several acronyms and jargon involved that it can take a while before you fully get your head around a simple concept. In conducting market research, you may have encountered the acronyms TAM, SAM, and SOM, but what …
Sometimes, the price of a product isn’t as low as perceived by the consumer, however, certain connotations such as using psychological pricing (e.g. $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear as ‘rational’. This is best …
Marketing is no longer limited to running after potential clients, as many customers now find and contact companies based on their online presence. Marketing professionals are now expected to have more than a handful of skills, including the ability to create engaging marketing content. While not every marketing professional is good at making engaging marketing …
A company’s relationship with its customers plays a vital role in determining if the products or services being sold by the company can remain profitable, especially when there is ample competition in the market. Customer dissatisfaction can lead to a decline in sales, a switch by clients to rival brands and a question mark on …
People are surrounded by advertisement! Be it the billboards, posters or brochures you come across in the market, or advertisement on TV or the Internet. Advertisement has become so common that most people don’t even notice most ads. This means attracting the consumer requires grabbing attention and creating a desire for the consumer to buy …
Preparing a marketing presentation can be challenging, especially when we need to combine complex information involving multiple sources of data. This could include target sales figures and statistics. At the same time, we want our presentation to be visually-attractive in order to engage the audience and avoid Death by PowerPoint. This work can be streamlined …
For a very long time, we’ve relied on Microsoft Excel to make better sense of data, organize and sort them, as well as make calculations. We also use Excel to visualize otherwise complex information, create reports, solve problems, and generate valuable insight. SEO Gadget for Excel can help streamline your SEO related data management tasks.
When it comes to promoting your business, you need to create several types of marketing materials. These materials, from presentations to email newsletters to brochures, can help inform potential customers about your products or services or spread more awareness about your company. These promotional materials don’t come cheap, though. This is why tools like Wilda …
We will send you our curated collections to your email weekly. No spam, promise!