Learn how to prepare awesome marketing plan PowerPoint presentations using popular business diagrams like the 4P Marketing Mix or 3C Model for PowerPoint. Download free Marketing PowerPoint diagrams and templates.
Marketers require a wide array of tools in their arsenal to gauge customer needs in order to understand how to best market a product for a target market. Over the years, there has been a great variety of tools made available by different marketing-centric companies to help marketers make the most out of their marketing …
In this era of the digital revolution, if a company is not considering diversifying its marketing and branding strategies, it may lose a big sum of business opportunities. Marketing is one of the real stimulating forces behind every business’s success. Whether you are into conventional or digital marketing for your business, you need to properly …
Video editing is no longer limited to editing professionals, as many amateur content creators are now producing content using mobile devices and DSLR cameras. However, using advanced editing applications is still quite challenging for most people. This is why modern content creators require easy to use editing apps that can help them produce professional-looking videos. …
A customer that buys a product does not do so by chance. There are a series of factors that influence his/her decision. From picking a product among competing brands to making a purchase, every step can be mapped to better understand what factors might have led to the purchase and the way by which this …
Leveraging social media platforms has become so common that not only businesses but non-profits and even freelancers use it. Be it social media marketing or simply using popular platforms for user engagement, what plays a major role in reaching out to target audience is to understand your metrics and to make a strategy to improve …
A vast term of Digital Marketing covers all of your online marketing endeavors. To support businesses, digital channels such as social media, email, search engines and respective websites play their roles to connect with their prevailing and proposed consumers. It is an umbrella term for the marketing of products or services using digital technologies. It also includes …
Many conventional modes of marketing are fast becoming obsolete. From newspapers, direct mail, postcards, brochures, and flyers to door-to-door sales, demos, and events, all have now hit a snag. While conventional marketing methods were already suffering in the wake of digital marketing, COVID-19 has further changed the marketing landscape by making it impossible for businesses …
When customers buy a product, they are looking to satisfy a need, cater for a want, expect the product to function in a certain way and provide features to work as expected. Businesses that fail to cater to customer needs are unable to attain customer satisfaction. This can only spell ruin for the business. Kotler’s …
When trying to read and understand market analyses, it sometimes feels like reading a different language. There are several acronyms and jargon involved that it can take a while before you fully get your head around a simple concept. In conducting market research, you may have encountered the acronyms TAM, SAM, and SOM, but what …
Sometimes, the price of a product isn’t as low as perceived by the consumer. However, certain connotations such as using psychological pricing (e.g., $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear rational. This is best understood …
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