Sometimes, the price of a product isn’t as low as perceived by the consumer. However, certain connotations such as using psychological pricing (e.g., $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear rational. This is best understood …
The ability to present yourself and your ideas clearly and compellingly has never been more crucial. Imagine stepping into a job interview room, not just armed with your resume, but with a powerful tool that can significantly tilt the scales in your favor – a well-crafted interview presentation. This isn’t just hypothetical; many professionals have …
In this age of bite-sized content and lightning-fast social media, every marketer has to deal not just with getting their message across to their specific audience, but also rising above the noise to get noticed. Today, with many things vying even for a short nugget of attention of an easily distracted audience, it’s important to …
These days, people’s attention spans are getting shorter and shorter. Add this to the fact that we are all bombarded by many things around us that vie for our attention. We also easily get distracted by one thing that’s always with us–our mobile phones. This is why, more than ever, we need to come up …
One of the most effective methods to reach out to an audience is to create a simple explainer video. Be it a presentation, a YouTube video or a product unveiling at a major event, explainer videos can make your life so much easier. The only question when making such videos is the potentially hefty cost …
WeTransfer is a name that needs no introduction. Most people know WeTransfer for providing a fast and easy way of sharing large files online. However, there are a number of other web apps offered by the same developer, which provide a number of useful functions that can make your everyday office tasks easier. One such …
Imagine getting your parents to say ‘yes’ to that sleepover or the video game you’ve been eyeing for months! Kids today are turning to PowerPoint presentations, blending technology and persuasive skills, to make compelling cases to their parents for their desires and wishes. Kids are smarter and more ingenious nowadays. After all, they have access …
With Microsoft’s Sway, creating content and sharing information has become easier than ever. Collaboration and working seamlessly across different devices has also become less of a hassle. However, how would you know that your Sways are reaching the target audience and are effectively delivering your message? How do you know that your content is accessed …
Because of the many advances in technology and how we use our devices these days, there are also many ways to tell stories and share information. Far from the traditional chalkboard presentation and one-sided storytelling, today, we become more collaborative and dynamic. One of the best things that came out when it comes to digital …
Today’s technology makes it easy to relay and convey information to your audience even when you’re not in the room with them. With remote technology and collaboration-driven software, you can do things you never thought you could years ago. So, if you are a trainer, instructor or motivational speaker, you can easily create presentations and …
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