Sometimes, the price of a product isn’t as low as perceived by the consumer, however, certain connotations such as using psychological pricing (e.g. $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear as ‘rational’. This is best …
Footage recorded via digital cameras and smartphones can often go unused as many people lack video editing skills. However, there are web services like Animoto that can help you convert your video clips, photos and other types of digital media into video stories and presentations. Using Animoto is as easy as making PowerPoint slides.
In this age of bite-sized content and lightning-fast social media, every marketer has to deal not just with getting their message across to their specific audience, but also rising above the noise to get noticed. Today, with many things vying even for a short nugget of attention of an easily distracted audience, it’s important to …
These days, people’s attention spans are getting shorter and shorter. Add this to the fact that we are all bombarded by many things around us that vie for our attention. We also easily get distracted by one thing that’s always with us–our mobile phones. This is why, more than ever, we need to come up …
WeTransfer is a name that needs no introduction. Most people know WeTransfer for providing a fast and easy way of sharing large files online. However, there are a number of other web apps offered by the same developer, which provide a number of useful functions that can make your everyday office tasks easier. One such …
Kids are smarter and more ingenious nowadays. After all, they have access to information and the latest technologies right at their fingertips. If, before, kids can only ask their parents in person, or write them notes at most, these days kids are different.
With Microsoft’s Sway, creating content and sharing information has become easier than ever. Collaboration and working seamlessly across different devices has also become less of a hassle. However, how would you know that your Sways are reaching the target audience and are effectively delivering your message? How do you know that your content is accessed …
Because of the many advances in technology and how we use our devices these days, there are also many ways to tell stories and share information. Far from the traditional chalkboard presentation and one-sided storytelling, today, we become more collaborative and dynamic. One of the best things that came out when it comes to digital …
Today’s technology makes it easy to relay and convey information to your audience even when you’re not in the room with them. With remote technology and collaboration-driven software, you can do things you never thought you could years ago. So, if you are a trainer, instructor or motivational speaker, you can easily create presentations and …
If you think that mixing videos and slideshows together the way pros do takes a lot of time and technical knowledge, think again. The impressive videos you may see on YouTube aren’t actually that hard to emulate–thanks to VCASMO.
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