How to Create a SWOT Analysis for Presentations
Last updated on November 11th, 2021
When evaluating the various internal and external factors which may influence a business venture, one of the most basic evaluation models used is the SWOT analysis. In this post we will provide you with a complete overview of how to create a SWOT Analysis using some very simple methods.
What is a SWOT Analysis?
A SWOT analysis or SWOT Matrix is an evaluation of the Strengths, Weaknesses, Opportunities, and Threats for a business or project. A SWOT analysis can be used for anything from a product to an industry or business venture; to take into account the various internal and external variables which maybe favorable or unfavorable for achieving desired goals.
How Do You Write a Good SWOT Analysis?
Before presenting the outcome of a SWOT analysis, it is important to prepare it. Some business professionals will write a SWOT analysis before creating the presentation. A good SWOT Analysis document will serve as a good foundation for preparing the presentation and present the results of a SWOT Analysis to an audience, hence it is important to dedicate some time to write the SWOT Analysis. Here are some tips to write a good SWOT analysis.
- Define your objectives
- Determine what are your internal strengths and weaknesses
- Determine what are the opportunities and threats in the market
- Make the SWOT Matrix
- Make the TOWS Matrix
How To Make A SWOT Analysis in PowerPoint
As one may require presenting a SWOT analysis in the form of a presentation, one way to create a SWOT analysis is using SmartArt Graphics in PowerPoint. This method can help you save a lot of time in making a SWOT analysis by simply selecting an appropriate graphic via Insert->SmartArt.
When making a SWOT analysis you can make use of both SmartArt and shapes to create a section for each of the SWOT elements, i.e. Strengths, Weaknesses, Opportunities, and Threats. To see the complete process for making a SWOT diagram in PowerPoint, see our post: How To Make A SWOT Diagram In PowerPoint.
Even after your SWOT analysis is complete you can switch between various SmartArt layouts to determine which one may be most suited for presenting your analysis.
Sample SWOT Analysis Created in PowerPoint Using SmartArt Graphics
To demonstrate how you can create a professional looking SWOT analysis in PowerPoint, we created a sample Apple SWOT analysis in PowerPoint using the vertical Picture List in SmartArt Graphics.
Apple SWOT Analysis Created With Picture List
Apple SWOT Analysis Example Created With Bending Picture Accent List
Apple SWOT Analysis Example Created With Horizontal Bullet List
SWOT Analysis PowerPoint Templates
If you find it too laborious to create SWOT analysis using SmartArt Graphics, you can always opt for readymade templates. Below are a few premium but also free PowerPoint Templates that you can use for this purpose.
1. Free SWOT Analysis PowerPoint Template
This is a very basic free template for PowerPoint which provides placeholders and sample slides to create a basic SWOT analysis presentation. You can use this template for not only making a SWOT analysis within a single slide but also to elaborate upon each aspect of the analysis in separate slides to touch upon the Strengths, Weaknesses, Opportunities, and Threats of your venture. You can also consider to download premium SWOT Analysis templates for PowerPoint presentations.
2. Free SWOT PowerPoint Template With Human Silhouette
This is a more elaborate SWOT analysis template with some nice graphics. You can mold this template to create any kind of SWOT analysis presentation by simply adding your own text and images. Instead of using PowerPoint icons or just SWOT letters, this SWOT slide uses human figures with different postures representing each of the components in a SWOT analysis.
3. Animated SWOT Analysis PowerPoint Template
This is a premium template by Presenter Media with animated sample slides with SWOT analysis related graphics. You can add your own content to quickly generate animated slides and present your SWOT analysis in style.
Go to Download Animated SWOT Analysis PowerPoint Template (Review And Download Link)
This template is provided by SlideModel and presents a creative layout to describe your SWOT components. The layout is created with a diamond shape and multiple colors to identify each SWOT component.
This is another great SWOT template for PowerPoint presentation featuring a creative layout. For example, instantiating this editable SWOT template for PowerPoint and Google Slides you can create a real presentation showing the Tesla SWOT. The SWOT Matrix design help consultants and business strategists to present the SWOT Analysis with each of the four components: Strengths, Weaknesses, Opportunities and Threats in SWOT analysis.
How To Make A SWOT Analysis in Microsoft Excel or Google Sheets
Like in PowerPoint, you can create SWOT analysis in Excel using both SmartArt Graphics and shapes. The benefit of making a SWOT analysis in Excel can be that you can present statistical data alongside your SWOT analysis and switch between sheets containing data charts and your SWOT analysis periodically to provide a detailed overview for a venture.
Just like PowerPoint, you can stylize your SWOT analysis in Excel by changing its colors and style using SmartArt Tools.
Coca Cola SWOT Analysis Example Created in Excel
The sample Coca Cola SWOT analysis shown below is an example of how you can create and design a SWOT analysis in Excel using SmartArt Graphics and shapes.
Coca Cola SWOT Analysis Created in Excel With Vertical Arrow List
Coca Cola SWOT Analysis Created in Excel using Segmented Process
Coca Cola SWOT Analysis Created in Excel Using Basic Block List
SWOT Analysis Excel Templates
To make your job easier, you can use Excel templates for making SWOT analysis. There are various useful templates available at Office.com that you can use for this purpose, including some of the ones mentioned below.
1. Competitive SWOT Analysis Excel Template
This template provides rows and columns with appropriate labels to add data for a SWOT analysis. The template offers two sheets, one for making your analysis and the other for adding competitor data. This template is quite suitable for official use and can save you time in making a professional looking SWOT analysis in Excel.
2. SWOT Analysis Excel Template
This template provides a diagrammatic illustration for populating data for your SWOT analysis in Excel. This is quite a complex template and you should only use it if you require adding details statistics for all four aspects of the SWOT analysis. The free SWOT template contains a sheet each for Strengths, Weaknesses, Opportunities, and Threats, along with a sheet with instructions for making your SWOT analysis with the help of this template.
In summary, presenting a SWOT Analysis in PowerPoint or Excel can be simplified using a pre-designed SWOT template. In this article we have reviewed how to conduct a SWOT analysis and present the Strengths, Weaknesses, Opportunities, and Threats to an audience or stakeholders. We invite you to check some of the best SWOT Analysis templates for PowerPoint or Google Slides and prepare your own SWOT matrix designs, be it for business or for a personal SWOT evaluation.
Find more SWOT Analysis templates for PowerPoint with creative designs and layouts.Browse SWOT Analysis PowerPoint Templates