Segmentation

Customer Relationship Management Diagram in PowerPoint

Customer Relationship Management (also known as CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. However, CRM is not just a software package or …

10+ Best Creative PowerPoint Templates for Marketing Presentations

Preparing a marketing presentation can be challenging, especially when we need to combine complex information involving multiple sources of data. This could include target sales figures and statistics. At the same time, we want our presentation to be visually-attractive in order to engage the audience and avoid Death by PowerPoint. This work can be streamlined …

Developing a Better Strategy Using the Mintzberg’s 5P Strategy

Every business requires a thriving strategy in order to achieve success. An effective plan will help in planning and organizing all the available resources in a correct manner. Henry Mintzberg presented five essential points that are really helpful in designing a robust, achievable as well as practical business strategy in 1987. Brief introduction to Mintzberg’s …