With the digital era revolution, there was a boom of data and information at the front of every professional and academic circle of life. The abundance of the information available at the single click of every user in the world made it easier to approach every type of knowledge and information but at the same …
Artificial intelligence has revolutionized the entire business landscape, especially the marketing domain. Marketing is one of the top recipients of the benefits of AI because artificial intelligence helps marketers in understanding their customers, offering them the right products, and providing enticing details to potential buyers. In fact, a case study by McKinsey revealed that marketing …
This ultimate guide sheds light on all aspects related to the marketing mix and leads the reader 4Ps to 10Ps of the marketing strategy that is now being followed by well-known business names worldwide.
Almost all project managers dream of impeccable execution of all tasks and activities involved in their projects. They try to manage and control the aspects like objectives, budgets, and timelines at all stages of the project management. However, no matter how efficient you are, there are always hurdles and issues that occur while you move …
A layout of a product or business model can enable identifying and planning for user needs. This is essential for achieving success both in the short term and the long term. A product canvas is a great tool to achieve just that. What is a Product Canvas? A product canvas is used to create a …
Critical to Quality Trees, or CTQs for short, are a valuable tool for quality improvement. They allow you to focus on the most important aspects of your product or service, and ensure that they are of the highest quality. By identifying and addressing the CTQs, you can improve your product or service and satisfy your …
Marketers require a wide array of tools in their arsenal to gauge customer needs in order to understand how to best market a product for a target market. Over the years, there has been a great variety of tools made available by different marketing-centric companies to help marketers make the most out of their marketing …
Management by objectives (MBO) or management by results (MBR) has long been used to identify objectives and to achieve them in a set sequence. A variant derived from this concept is Objectives and key results (OKR), which focuses on goal setting and tracking outcomes. OKR can be a useful framework to use by managers to …
When trying to read and understand market analyses, it sometimes feels like reading a different language. There are several acronyms and jargon involved that it can take a while before you fully get your head around a simple concept. In conducting market research, you may have encountered the acronyms TAM, SAM, and SOM, but what …
Modern businesses strive to create a workforce that is client-centric, with employees that are motivated enough to get the job done successfully. Achieving such a feat isn’t as easy as it sounds. The Crawl, Walk, Run, Fly approach is a methodology that individuals in leadership roles use to try to achieve business success through a …
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