How To Create A SWOT Analysis

When evaluating the various internal and external factors which may influence a business venture, one of the most basic evaluation models used is the SWOT analysis. In this post we will provide you with a complete overview of how to create a SWOT Analysis using some very simple methods.

What is a SWOT Analysis?

A SWOT analysis or SWOT Matrix is an evaluation of the Strengths, Weaknesses, Opportunities, and Threats for a business or project. A SWOT analysis can be used for anything from a product to an industry or business venture; to take into account the various internal and external variables which maybe favorable or unfavorable for achieving desired goals.

What is a SWOT Analysis

How To Make A SWOT Analysis in PowerPoint

As one may require presenting a SWOT analysis in the form of a presentation, the best way to create a SWOT analysis is using SmartArt Graphics in PowerPoint. This method can help you save a lot of time in making a SWOT analysis by simply selecting an appropriate graphic via Insert->SmartArt.

strengths, matrix, grid, powerpoint

When making a SWOT analysis you can make use of both SmartArt and shapes to create a section for each of the SWOT elements, i.e. Strengths, Weaknesses, Opportunities, and Threats. To see the complete process for making a SWOT diagram in PowerPoint, see our post: How To Make A SWOT Diagram In PowerPoint.

swot PowerPoint

Even after your SWOT analysis is complete you can switch between various SmartArt layouts to determine which one may be most suited for presenting your analysis.

Switch SmartArt Layouts

Sample SWOT Analysis Created in PowerPoint Using SmartArt Graphics

To demonstrate how you can create a professional looking SWOT analysis in PowerPoint, we created a sample Apple SWOT analysis in PowerPoint using the vertical Picture List in SmartArt Graphics.

Apple SWOT Analysis Created With Picture List

Apple SWOT Aanlysis

Apple SWOT Analysis Created With Bending Picture Accent List

SWOT Analysis With Bending Picture Accent List

Apple SWOT Analysis Created With Horizontal Bullet List

Apple SWOT Aanlysis With Horizontal Bullet List

SWOT Analysis PowerPoint Templates

If you find it too laborious to create SWOT analysis using SmartArt Graphics, you can always opt for readymade templates. Below are a few free and premium PowerPoint Templates that you can use for this purpose.

Free SWOT Analysis PowerPoint Template

This is a very basic free template for PowerPoint which provides placeholders and sample slides to create a basic SWOT analysis presentation. You can use this template for not only making a SWOT analysis within a single slide but also to elaborate upon each aspect of the analysis in separate slides to touch upon the Strengths, Weaknesses, Opportunities, and Threats of your venture. You can also consider to download premium SWOT Analysis templates for PowerPoint presentations.

Go to Download Free SWOT Analysis PowerPoint Template

Free SWOT Analyisis PowerPoint Template

Free SWOT PowerPoint Template With Human Silhouette

This is a more elaborate SWOT analysis template with some nice graphics. You can mold this template to create any kind of SWOT analysis presentation by simply adding your own text and images.

Go to Download Human Silhouette Free SWOT PowerPoint Template With Human Silhouette

Free SWOT PowerPoint Template With Human Silhouette

Animated SWOT Analysis PowerPoint Template

This is a premium template by Presenter Media with animated sample slides with SWOT analysis related graphics. You can add your own content to quickly generate animated slides and present your SWOT analysis in style.

Go to Download Animated SWOT Analysis PowerPoint Template (Review And Download Link)

SWOT Analysis PowerPoint Template

How To Make A SWOT Analysis in Excel

Like PowerPoint, you can create SWOT analysis in Excel using both SmartArt Graphics and shapes. The benefit of making a SWOT analysis in Excel can be that you can present statistical data alongside your SWOT analysis and switch between sheets containing data charts and your SWOT analysis periodically to provide a detailed overview for a venture.

SmartArt Graphics For Making SWOT Analysis in Excel

Just like PowerPoint, you can stylize your SWOT analysis in Excel by changing its colors and style using SmartArt Tools.

Stylize SWOT Analysis in Excel

Sample Coca Cola SWOT Analysis Created in Excel

The sample Coca Cola SWOT analysis shown below is an example of how you can create and design a SWOT analysis in Excel using SmartArt Graphics and shapes.

Coca Cola SWOT Analysis Created in Excel With Vertical Arrow List

Coca Cola SWOT Analysis Created in Excel With Vertical Arrow List

Coca Cola SWOT Analysis Created in Excel using Segmented Process

Segmented Process SWOT Analysis

Coca Cola SWOT Analysis Created in Excel Using Basic Block List

Coca Cola SWOT Analysis Created in Excel Using Basic Block List

SWOT Analysis Excel Templates

To make your job easier, you can use Excel templates for making SWOT analysis. There are various useful templates available at Office.com that you can use for this purpose, including some of the ones mentioned below.

Competitive SWOT Analysis Excel Template

This template provides rows and columns with appropriate labels to add data for a SWOT analysis. The template offers two sheets, one for making your analysis and the other for adding competitor data.  This template is quite suitable for official use and can save you time in making a professional looking SWOT analysis in Excel.

Go to Download Competitive SWOT Analysis Excel Template

Competitive SWOT Analysis Excel Template

SWOT Analysis Excel Template

This template provides a diagrammatic illustration for populating data for your SWOT analysis in Excel. This is quite a complex template and you should only use it if you require adding details statistics for all four aspects of the SWOT analysis. The free SWOT template contains a sheet each for Strengths, Weaknesses, Opportunities, and Threats, along with a sheet with instructions for making your SWOT analysis with the help of this template.

Update:

This template is not available anymore, you can download an alternative template via the link given below.

Go to Download SWOT Analysis Excel Template (Alternative Template)

SWOT Analysis Excel Template

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About Farshad

Farshad is a Tech Blogger from Pakistan who has worked for numerous international Technology Blogs. He is a former systems engineer and has been associated with the IT industry for the past 8 years, rendering professional services related to desktop administration, networking, SEO and Blogging. Connect with him at Google+

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