How the Art of Presentation Can Help Recruit Top Talent
The global workforce has been subject to tremendous disruption in the face of the coronavirus pandemic for over a year. From remote working to job interviews on video calls, the way people work is in the midst of a seismic shift, and perhaps the pandemic only accelerated changes that were already underway. The result is a job market in flux, and recruiters are trying to figure out how to pivot in the face of changes to the hiring landscape. The rise of the digital recruiting tool offers modern recruiters more ways than ever to source talented candidates, while new flexible working practices are helping attract candidates interested in a new approach to teamwork.
Another weapon in the modern recruiter’s arsenal is the presentation, whether it’s delivered at a job fair or trade conference. While many recruiters are leaning into digital recruitment practices, face-to-face communication could be the approach that sets you apart from the competition in the eyes of candidates. Insightful and entertaining presentations allow recruiters to craft compelling narratives and highlight competitive advantages while developing valuable relationships with the best and brightest prospects in their fields. So how exactly can recruiters leverage presentations to succeed?
Why Are Presentation Skills Crucial to Recruitment?
Presentation skills are what will allow you to hold the attention of a room full of promising candidates who will leave with their minds changed by what you’ve said. Presentation skills cover everything from the framework and pacing of your presentation, to the slides and material you’ll use and even your vocal delivery and body language. Broadly speaking, different styles of presentation can be broken down into five forms:
- Instructional: Presentations where you deliver straightforward tutorials or directions.
- Emotive: Presentations that aim to engage the audience’s feelings.
- Informative: Succinct and educational presentations that are more broadly discursive than reliant on hard data.
- Persuasive: Presentations designed to convince the audience about your point of view.
- Decisive: Presentations that persuade listeners to respond positively to a call to action.
These could be considered sub-genres of presentation methods, but the truth is that most effective presentations will incorporate all these elements to be truly persuasive. Making your presentation informative is a straightforward way to present value to audiences, and will help make your calls to action more compelling. An insightful presentation is also the best way to attract candidates with the right profile to a suitable position, especially if your presentation resonates with their skillsets. For example, consider creating a labor day newsletter so that potential candidates can follow recent news and educational updates from your company.
As much as persuasive presentation styles can be effective, concrete incentives are more powerful influences still, and your presentation needs to keep these boons front and center to attract valuable candidates, covering points such as competitive pay packages, training schemes, or promotional opportunities. Lastly, your presentation also needs to appraise candidates of the steps they’ll need to take to actually apply for the role in question.
How to Make a Presentation Compelling
Now that you have an understanding of the underlying objectives of a presentation, the time has come to develop your presentation to effectively execute these initiatives. Consider these points to make your presentation as compelling as possible.
Leverage Emotional Trigger Points
Marketers have long understood the value of developing emotional connections between products and audiences. If you can’t generate emotional engagement among the people you’re addressing, your arguments are unlikely to come across as persuasive. This is why it’s critical to conduct the appropriate research on your audience beforehand so that you can craft a presentation that’s emotionally resonant.
Consider who your audience is and the problems they face, and how you can frame your arguments as possible solutions to these challenges. While you could speak in broad terms about the benefits of working at your organization, articulating these positives as solutions to common problems will be more convincing and personal for audiences. Offering audiences the chance to participate with questions is an especially effective strategy to present opportunities for selling the benefits of the vacancies you’re promoting.
Any form of marketing is predicated on selling people a more idealized version of their current selves. The most successful marketing campaigns are the ones that generate a sense of happiness, contentment, aspiration, or nostalgia in audiences, and the same rule is true for effective recruitment. When you’re delivering your presentation, you need to make it abundantly clear to anyone watching that you believe in the business you’re promoting. Exude good energy, employ positive visuals, and try to inject some humor and levity into your oratory. If you’re broadcasting positive energy in a genuine manner, audiences will open their minds to your arguments.
Accommodate Audience Interaction
Nobody likes being lectured, and delivering an extended presentation where you’re the only contributor is a fast way to alienate listeners. Allowing the audience to contribute to the presentation will create a collaborative atmosphere and boost engagement, so be sure to solicit responses regularly during your address. You can leave questions to the end, but interspersing your presentation to take questions from the crowd might be more effective at maintaining their interest.
Plan for Criticism
Whether positive or negative, your presentation should be emotionally affecting for the audience to be successful. Leaving audience members in disagreement isn’t necessarily a negative, but you do need to plan for countering any criticism you might reasonably anticipate. It goes without saying that you need to respond to criticisms in a personable and unbiased manner while paying respect to the audience’s point of view. Then, if you respond with agility, your points may be even more convincing than if they were never challenged at all.
With more recruitment tunnels available than ever, it can be challenging to sift the best potential candidates from a broad talent pool using conventional lead generation. Presentations, on the other hand, provide an excellent opportunity for creating connections with motivated candidates who may be more proactively motivated to meet the challenges of a new position. When you’re trying to attract the cream of the crop, an effective presentation might be the best tactic to set yourself apart from the competition.