Strategic Marketing Plan

Best Behavioral Economics Marketing Strategies and Presentation Ideas

Loss Aversion

Sometimes, the price of a product isn’t as low as perceived by the consumer, however, certain connotations such as using psychological pricing (e.g. $0.99) can shift consumer preference in an irrational way towards a product. Understanding this behavior requires understanding how people think and behave, regardless of what might appear as ‘rational’. This is best …