Different models’ present assessment tools for assessing personality traits of individuals to help them better understand their personality, help them in career counselling, and for psychological research. One such test is the Big Five Personality Test. What is the Big Five Personality Test? Also called the OCEAN model or the five-factor model, the Big Five …
A customer that buys a product does not do so by chance. There are a series of factors that influence his/her decision. From picking a product among competing brands to making a purchase, every step can be mapped to better understand what factors might have led to the purchase and the way by which this …
When customers buy a product, they are looking to satisfy a need, cater for a want, expect the product to function in a certain way and provide features to work as expected. Businesses that fail to cater to customer needs are unable to attain customer satisfaction. This can only spell ruin for the business. Kotler’s …
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