Cognitive Abilities

Understanding the Halo Effect for Countering Cognitive Bias

halo effect

Advertisements are meant to make us believe that a brand is good for us and the company producing the brand actually cares about the consumer. This idea is even reinforced during PowerPoint presentations by company CEOs, events, festivals and corporate social responsibility initiatives. In many cases, this isn’t true, as many large corporations have been …

The Dunning–Kruger Effect and How to Avoid it for Better Decision Making

dunning kruger effect

We all come across people who claim to be an expert at something that they are not. It can be hard to deal with people who have an illusion of being smarter than they are. There is actually a logical explanation for this behavior called the Dunning–Kruger effect. But before you look at others suffering …

Improve Your Brain With Brain Training Games: Because Every Brain Needs A Gym

They say that your brain is a muscle, either you “use it, or lose it”. This implies that if you don’t challenge your brain every now and then, it can become dull and weak. This may later translate into a person’s inability to perform certain tasks efficiently. If you are looking for a fun way …