How to Create a SWOT Analysis for Presentations

Last updated on April 1st, 2025

When evaluating the various internal and external factors which may influence a business venture, one of the most basic evaluation models used is the SWOT analysis. In this post we will provide you with a complete overview of how to create a SWOT Analysis using some very simple methods.

What is a SWOT Analysis?

A SWOT analysis or SWOT Matrix is an evaluation of the Strengths, Weaknesses, Opportunities, and Threats for a business or project.

A SWOT analysis can be used for anything from a product to an industry or business venture; to consider the various internal and external variables which may be favorable or unfavorable for achieving desired goals.

What is a SWOT Analysis — Example of a SWOT Analysis diagram using 3D Avatars and Metaphors

How Do You Write a Good SWOT Analysis?

Before presenting the outcome of a SWOT analysis, it is essential to prepare it. Some business professionals will write a SWOT analysis before creating the presentation. A good SWOT Analysis document will be a good foundation for preparing the presentation and presenting the results of a SWOT Analysis to an audience, so it’s importantto write the SWOT Analysis when conducting it.

Here are some tips to write when conducting a SWOT analysis.

Define your objectives
Determine what are your internal strengths and weaknesses
Determine what are the opportunities and threats in the market
Make the SWOT Matrix
Make the TOWS Matrix

How To Make A SWOT Analysis in PowerPoint

As one may require presenting a SWOT analysis in the form of a presentation, one way to create a SWOT analysis is using SmartArt Graphics in PowerPoint. In our separate article creating a SWOT diagram in PowerPoint with SmartArt we explain how to create this kind of diagrams using purely SmartArt graphics in Microsoft PowerPoint. This method can help you save a lot of time in making a SWOT analysis by simply selecting an appropriate graphic via Insert->SmartArt.

Strengths SWOT Analysis created with SmartArt in PowerPoint — How to Make a SWOT Diagram using SmartArt in PowerPoint

When making a SWOT analysis you can make use of both SmartArt and shapes to create a section for each of the SWOT elements, i.e. Strengths, Weaknesses, Opportunities, and Threats.

SWOT PowerPoint template design diagram for presentations - Example of SWOT Analysis diagram in PowerPoint created with SmartArt Graphics — Example of SWOT Analysis diagram in PowerPoint created with SmartArt Graphics

Even after your SWOT analysis is complete you can switch between various SmartArt layouts to determine which one may be most suited for presenting your analysis.

Switch SmartArt Layouts - SmartArt Graphics for creating a SWOT diagram — SmartArt Graphics for creating a SWOT diagram

Sample SWOT Analysis Created in PowerPoint Using SmartArt Graphics

To demonstrate how you can create a professional looking SWOT analysis in PowerPoint, we created a sample Apple SWOT analysis in PowerPoint using the vertical Picture List in SmartArt Graphics.

Apple SWOT Analysis Created With Picture List

Apple SWOT Analysis - SWOT Analysis for Apple (using SmartArt graphics and Picture List layout) — SWOT Analysis for Apple (using SmartArt graphics and Picture List layout)

Apple SWOT Analysis Example Created With Bending Picture Accent List

SWOT Analysis With Bending Picture Accent List — Apple SWOT Analysis Example Created With Bending Picture Accent List

Apple SWOT Analysis Example Created With Horizontal Bullet List

Apple SWOT Aanlysis With Horizontal Bullet List — Apple SWOT Analysis Example Created With Horizontal Bullet List

SWOT Analysis PowerPoint Templates (Free & Premium)

If you find it too laborious to create SWOT analysis using SmartArt Graphics, you can always opt for readymade SWOT Analysis templates. Below are a few premium but also free PowerPoint Templates that you can use for this purpose.

1. Free SWOT Analysis PowerPoint Template

This is a very basic free template for PowerPoint which provides placeholders and sample slides to create a basic SWOT analysis presentation. You can use this template for not only making a SWOT analysis within a single slide but also to elaborate upon each aspect of the analysis in separate slides to touch upon the Strengths, Weaknesses, Opportunities, and Threats of your venture. You can also consider to download premium SWOT Analysis templates for PowerPoint presentations.

Free SWOT Analyisis PowerPoint Template — Example of SWOT analysis template for PowerPoint

Go to Download Free SWOT Analysis PowerPoint Template

2. Free SWOT PowerPoint Template With Human Silhouette

This is a more elaborate SWOT analysis template with some nice graphics. You can mold this template to create any kind of SWOT analysis presentation by simply adding your own text and images. Instead of using PowerPoint icons or just SWOT letters, this SWOT slide uses human figures with different postures representing each of the components in a SWOT analysis.

Go to Download Human Silhouette Free SWOT PowerPoint Template With Human Silhouette

3. Animated SWOT Analysis PowerPoint Template

This is a premium template by Presenter Media with animated sample slides with SWOT analysis related graphics. You can add your own content to quickly generate animated slides and present your SWOT analysis in style.

SWOT Analysis PowerPoint Template - SWOT Analysis Template with 3D Characters — SWOT Analysis Template with 3D Characters

Go to Download Animated SWOT Analysis PowerPoint Template (Review And Download Link)

4. Diamond SWOT Analysis Layout Template for PowerPoint

This template is provided by SlideModel and presents a creative layout to describe your SWOT components. The layout is created with a diamond shape and multiple colors to identify each SWOT component.

SWOT Analysis PowerPoint design by SlideModel

With this diamond SWOT anlaysis presentation template, you can not only create a SWOT for a business presentation but also use it for personal SWOT analysis, which is part of a personal development process.

5. SWOT Analysis Slide Deck for PowerPoint

This is another great SWOT template for PowerPoint presentation featuring a creative layout. For example, instantiating this editable SWOT template for PowerPoint and Google Slides you can create a real presentation showing the Tesla SWOT. The SWOT Matrix design help consultants and business strategists to present the SWOT Analysis with each of the four components: Strengths, Weaknesses, Opportunities and Threats in SWOT analysis.

SWOT Presentation template design — Example of SWOT Matrix – Source: SlideModel

6. Free SWOT Analysis PPT Template

Example of simple blue SWOT analysis PPT template

You can download this free SWOT analysis PPT template as a base slide design to prepare and conduct a SWOT analysis. It contains PowerPoint icons and editable text placeholders.

How To Make A SWOT Analysis in Microsoft Excel or Google Sheets

Like in PowerPoint, you can create SWOT analysis in Excel using both SmartArt Graphics and shapes. The benefit of making a SWOT analysis in Excel can be that you can present statistical data alongside your SWOT analysis and switch between sheets containing data charts and your SWOT analysis periodically to provide a detailed overview for a venture.

SmartArt Graphics For Making SWOT Analysis in Excel — Make a SWOT Analysis diagram in Excel

Just like PowerPoint, you can stylize your SWOT analysis in Excel by changing its colors and style using SmartArt Tools.

Stylize SWOT Analysis in Excel — Create a SWOT Analysis diagram in Excel

Coca Cola SWOT Analysis Example Created in Excel

The sample Coca Cola SWOT analysis shown below is an example of how you can create and design a SWOT analysis in Excel using SmartArt Graphics and shapes.

Coca Cola SWOT Analysis Created in Excel With Vertical Arrow List

Coca Cola SWOT Analysis Created in Excel using Segmented Process

Segmented Process SWOT Analysis — Example of Coca Cola SWOT Analysis diagram in Excel

Coca Cola SWOT Analysis Created in Excel Using Basic Block List

SWOT Analysis Excel Templates

To make your job easier, you can use Excel templates for making SWOT analysis. There are various useful templates available at Office.com that you can use for this purpose, including some of the ones mentioned below.

1. Competitive SWOT Analysis Excel Template

This template provides rows and columns with appropriate labels to add data for a SWOT analysis. The template offers two sheets, one for making your analysis and the other for adding competitor data. This template is quite suitable for official use and can save you time in making a professional looking SWOT analysis in Excel.

Competitive SWOT Analysis Excel Template - Conducting a SWOT Analysis with a spreadsheet created in Excel — Conducting a SWOT Analysis with a spreadsheet created in Excel

2. SWOT Analysis Excel Template

This template provides a diagrammatic illustration for populating data for your SWOT analysis in Excel. This is quite a complex template and you should only use it if you require adding details statistics for all four aspects of the SWOT analysis. The free SWOT template contains a sheet each for Strengths, Weaknesses, Opportunities, and Threats, along with a sheet with instructions for making your SWOT analysis with the help of this template.

In summary, presenting a SWOT Analysis in PowerPoint or Excel can be simplified using a pre-designed SWOT template. In this article, we have reviewed how to conduct a SWOT analysis and present the Strengths, Weaknesses, Opportunities, and Threats to an audience or stakeholders. We invite you to check some of the best SWOT Analysis templates for PowerPoint or Google Slides and prepare your own SWOT matrix designs for business or personal SWOT evaluation.

Find more SWOT Analysis templates for PowerPoint with creative designs and layouts.

Browse SWOT Analysis PowerPoint Templates