Artificial intelligence has revolutionized the entire business landscape, especially the marketing domain. Marketing is one of the top recipients of the benefits of AI because artificial intelligence helps marketers in understanding their customers, offering them the right products, and providing enticing details to potential buyers. In fact, a case study by McKinsey revealed that marketing …
This ultimate guide sheds light on all aspects related to the marketing mix and leads the reader 4Ps to 10Ps of the marketing strategy that is now being followed by well-known business names worldwide.
Almost all project managers dream of impeccable execution of all tasks and activities involved in their projects. They try to manage and control the aspects like objectives, budgets, and timelines at all stages of the project management. However, no matter how efficient you are, there are always hurdles and issues that occur while you move …
A layout of a product or business model can enable identifying and planning for user needs. This is essential for achieving success both in the short term and the long term. A product canvas is a great tool to achieve just that. What is a Product Canvas? A product canvas is used to create a …
Critical to Quality Trees, or CTQs for short, are a valuable tool for quality improvement. They allow you to focus on the most important aspects of your product or service, and ensure that they are of the highest quality. By identifying and addressing the CTQs, you can improve your product or service and satisfy your …
Marketers require a wide array of tools in their arsenal to gauge customer needs in order to understand how to best market a product for a target market. Over the years, there has been a great variety of tools made available by different marketing-centric companies to help marketers make the most out of their marketing …
Management by objectives (MBO) or management by results (MBR) has long been used to identify objectives and to achieve them in a set sequence. A variant derived from this concept is Objectives and key results (OKR), which focuses on goal setting and tracking outcomes. OKR can be a useful framework to use by managers to …
When trying to read and understand market analyses, it sometimes feels like reading a different language. There are several acronyms and jargon involved that it can take a while before you fully get your head around a simple concept. In conducting market research, you may have encountered the acronyms TAM, SAM, and SOM, but what …
Years after the worst lockdowns, remote work continues to claim a significant chunk of the global workforce. It’s 2022, and there’s no sign that organizations are slowing down their plans to implement their work-from-home arrangements. According to researchers from Ladders, 25% of North American professional jobs will be remote by next year. Another report from …
Whether you’re looking to start a new business full-time or as a side hustle with your existing job or business for some extra cash, it can be quite overwhelming to decide what to pursue. The abundance of opportunities nowadays makes it difficult to decide what is best for you and where you should invest your …
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