Customer Segmentation

What is Business Intelligence?

Business intelligence enables organizations to dig deep into raw data to make it more meaningful. Business intelligence is quite a heavily invested field, and many businesses spend a huge amount of money to gain meaningful analytics to resolve business problems and boost sales. Let’s take a look at what is business intelligence and how can …

Track Who Opens Your Marketing Emails With Stats Using Mixmax

Many businesses send marketing emails on a regular basis. It can be hard to track what result (if any) those emails have. Many people might find the emails unwanted or inadequate, even if they signed up for your newsletter. This is why it’s important to know which of your shared content is gaining attention. You …

Showpad: Sales Enablement Platform With Custom Channels

When it comes to sales, time is of the essence. Being able to produce the right details before a potential client at the right time can help you drive sales and make your marketing efforts more effective. However, there is a large chunk of idle data that is hidden behind too many convoluted layers of …

Best Slide Management Software & Tools for Presentations

Whenever I need to deliver a presentation I always make sure I have an online copy of my slides saved somewhere. This is always helpful in case my thumbdrive encounters an issue or in the wake of any eventuality. There have been times when I forgot to copy the right file to my thumbdrive and when a …

5 Best Marketing Automation Software & Services

With many businesses maintaining at least some kind of online presence and many relying completely from online sales, market automation is all but necessary for the survival of many commercial entities. Not only does market automation provide the opportunity to target a large chunk of potential customers from across the web but it also makes …

SnowPlow Event Analytics Platform For Cohort Analysis & Lean Startup

SnowPlow is an open source event analytics platform for collecting and warehousing your data for detailed analysis to boost your sales and to engage your customers more effectively. Companies use SnowPlow to collect event data using various platforms, such as mobile apps, websites and service side systems. SnowPlow collects the respective data which can be …

Best Software & Services For Performing Cohort Analysis

Cohort analysis is becoming an essential form of data analysis for e-commerce platforms. There are a number of tools which can enable you to perform a cohort analysis. Data derived after performing a cohort analysis can be particularly useful for formulating new marketing strategies and you can also have something special to show with your …

How To Easily Perform A Customer Profitability Analysis in Excel

Show Customer Profitability in Visual Format

Customer profitability is the profit that a company makes in serving a particular customer or client over a specific timeframe. This is the difference between the customer revenue and the costs of having business relationships with a specific customer.

How to Make a Cohort Analysis Chart in PowerPoint

Cohort Analysis it’s a time-tested segmentation technique used to understand user behavior and recently adopted by authors of Customer Development and Lean Startup methodologies. In Running Lean and Lean Analytics books there are mentions to cohort analysis since this segmentation technique can help entrepreneurs to understand the behavior of early adopters of your product or startup …