How to create Magnetic Content for PowerPoint presentations

Magnetic content is great to get the attention of any audience. The people of Mashable have published a great article here explaining how to create magnetic content. Now you can get these ideas to create effective PowerPoint presentations and get the attention of your audience.

How to create Magnetic Content for PowerPoint presentations

Traditional advertising worked through distraction, an interruption to our sitcom, a page between magazine articles, a banner teasing our attention at the top of a webpage.

Then entertainment channels fragmented as digital moved to the center of culture.

The goal now is to attract rather than distract, to engage rather than intrude

as eMarketer puts it in its Top Digital Trends for 2012 report.

The result? Brands are content publishers. And the Holy Grail of brand-produced content is magnetic content — an emerging buzzword eMarketer describes as a form of marketing that “involves blurring the lines between content and advertising,” and calls out as one of the top trends for 2012.

You can learn more about the The Role of Magnetic Content in Your Marketing Mix.

Read the full article in Mashable