Marketing Strategies That Steve Jobs Left Behind

Steve Jobs a name that has become synonymous with innovation of the highest degree, an innovator that changed the way the world worked and started a whole new revolution that still grips the world. But how did he do it? How can one do so much in so little time and make the world fall in love with everything that he and his team creates.


Marketing strategy of Steve Jobs

Image Credit: WikiMedia Commons

Is it all about marketing or is it something else. What was his special ingredient? What are the marketing strategies that he used to make the most of every opportunity he got?

Design it right

Jobs always believed in making things simple and effective and this is where his true genius resides. All of Apple’s products have always been superbly crafted and kept the basics intact. Every product follows a simplistic yet elegant approach and this is what makes sure that the product stands out of the crowd.

Don’t just sell a product

Steve Jobs always believed in making a product much more than just a product, he believed in selling dreams and not products and that has always been the marketing strategy that he followed. Raise a product to a pedestal so high that every other product that doesn’t have an Apple logo goes unnoticed.

Enhance the experience

Focus on the experience that the product offers, enhance it, mold it in a way that the customers fall in love with it and it attracts those who are not a part of it. Make your product not just about the product but about the entire experience. It is important to analyze the total package.

Be the best

Always excel in your field of work, try and make the best products. It does not matter whether the product already exists. What matters is that how well you can implement the idea and revolutionize the way the world works. It is important that you break the barriers and think out of the box.

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