How to Make an APIC Model Diagram in PowerPoint 2010 using SmartArt

To design a simple APIC model diagram in PowerPoint we can use SmartArt graphics. This makes possible to insert a simple but powerful diagram in PowerPoint that we can customize for our own needs. Alternatively we can just use PowerPoint shapes to model the same diagram.

APIC model contains the following steps: Analyse, Planning, Implementation and Control. This model is used to visually represent the four stages of marketing planning cycle in a marketing environment. You can learn more about this APIC model here in Studiowide.

The cycle starts with the audit and analysis step. In PowerPoint you can model this with the Block Cycle SmartArt graphic. Use the Block Cycle to represent a continuing sequence of stages, tasks, or events in a circular flow. Emphasizes the stages or steps rather than the connecting arrows or flow.

Then, you can convert SmartArt to Shapes so you can remove and edit the lines and connectors. This is a good PowerPoint presentation trick that you can learn more if you want to customize your SmartArt graphics and designs. Then, ungroup the shape so you can edit the curved lines as follows.

You can add a new curved line like in the reference link. To make a curved line you can use the Arc Shape in PowerPoint and then modify the shape using the yellow diamond.

In this model, the cycle starts with the Audit and Analysis step. In a startup this is likely the first part of the overall business and marketing planning and objectives. For existing businesses, the planning will generally come as a result of a major event. This major even can be a recession, an organizational change, a major change in technology or competitor activity. In both cases, annual reviews of the audit, analysis and planning stages are typical in most market orientated companies. Following the Audit and analysis comes the actual planning. Here we write up the marketing plan, including; results of audit and analysis, marketing objectives, marketing strategy and overall tactical plans. These activities are synchronized with the overall corporate mission, strategies and objectives and should be aligned with the corporate strategy, vision and mision.